How many of you have used and love
TIGI products? It is a hugely popular hair product range abroad. When I had just started discovering hair products that can do wonders to my otherwise straight hair, TIGI was one of the first brands I wanted to try. So, when it became available online a few years back (all heavens bless online shopping!) I was a very happy girl. But, I have even better news for all you city dwellers. TIGI will now be available in Calcutta, exclusively in select salons all over the city. Their Bead Head and S-factor ranges are coming to town. I was invited to the product launch event for a one-on-one styling session. I got into a tête–à–tête session with TIGI creative expert, Rohit Solanki as he styled my hair.
Q. What's the difference between the Bed Head and S-factor ranges?
Rohit ~ S-factor is more of a high end, luxury range. Whereas Bed Head is for the young at heart, the more spirited ones.
Q. Which city in India has the more experimental crowd in terms of hair styling?
Rohit ~ Bangalore for sure. It is not like the other cities. It is like a hub.
Q. How would you rate the Calcutta crowd?
Rohit ~ Most people in cities like Calcutta, Chennai and even Delhi love their lengths. They like a particular look. They are much more conservative.
Q. But, would you say the younger generation is moving away from conservative style choices now?
Rohit ~ Definitely. There has been a huge shift in the past few years, the young generation is definitely more aware of international trends. India and China especially are growing markets.
Q. Why are the TIGI products only available at salons?
Rohit ~ Well, the TIGI products are like medicine for your hair and the salon experts are like hair doctors. You should buy the products you need only after you know how to use them.
Q. Okay, I have always wanted to go really short with an asymmetric bob. How short should I go?
Rohit ~ The front layer should touch your shoulders and back should cover your neck. That would create the right frame for your face.
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Well that's it guys. Hope you got a little insight. Next time you ask your hair stylist to spare your hair length, know that you are just being a true desi.
TIGI Products used on my hair -
Hard Head hair spray for strong hold and a subtle shine.
Manipulator gunk for texture. And
Head Rush mist spray for a sheen. It smelled so exotic.
I loved the glamorous curls. It lasted for a whole day and some more. Almost made me want to go in for a boudoir shoot.
Project Curve